Creating highly engaging and top-quality content is not really that easy as it seems to be in the beginner’s eyes and confidence. Why so? The answer is quite straight, excellence comes from experience. The more experience you have, the more successful you will be by connecting with your audience through your content. So, if you are the one who has started over with writing content be cautious to avoid the mistakes I have mentioned and described below.
1. Assumptions of Clients Satisfaction
Don’t assume what your client/s will like to have in your copies, that will be sheer injustice to your creativity. This thinking would drive you in writing a poor quality of content since you’ll have a barrier in thinking and expressing your own idea. Having said that let your writing be a solution rather than a judgment. Keep your recommendations suggestive and avoid providing information that implies dominance.
2. Keywords
The keyword is the most important component of SEO (Search Engine Optimization) and web copywriting. So, when you’re writing a copy for any web media, you must adhere to this fact of proper keyword research and keyword stuffing. Here I’m not really encouraging you to the ugly use of “keywords” in a webpage just to get it into the rank, however, ranking is a war and you may wish to go any further extent to get your copy into your desired position.
Use relevant keywords according to your content, not in a random manner. Your keyword placement to content will depend on your research. You may use keyword researching tools like Google Keyword Planner, Semrush, Ubersuggest, Ahref, keyword everywhere, and many more free or paid platforms.
3. Avoid Using Unnecessary Words
The copy you’ll be writing should be clear and concise, avoid using unnecessary wordings in your copy. You may wish to use fancy words (which are unpopular) in the purpose of making your copy attractive to read but do consider the fact that how many people would connect to your message with those strong/fancy words. Let’s say you’re writing about any fintech product, so if you just randomly use unnecessary words in your copy keeping the main points aside about that product then it ultimately won’t serve the purpose of your copy. So when you’re writing copies in any format, make sure you avoid using such unnecessary words.
4. Consistency is the Key
Copywriting is such kind of a position that allows you to explore different mediums. To perform swiftly to all those mediums, you have to be consistent over those things. This would aid you to get a better understanding of the medium and the platform you’re writing to. In addition to that, when you write in those, do keep in mind to be consistent about everything you write, such as the length of the content, keyword placements, content style, and every other simple but important thing.
When you’re starting over as a copywriter or intended to be the one, you should be working under a senior copywriter or should have a coach to assist you to become a successful copywriter. In the past 28 months, we’ve coached over 150 aspiring copywriters at Inzamamul.com, and they’ve had the option of getting 1:1 coaching as well. A large number of other learners have also performed well in the Top15 (batch/class of 15 people).
